mercredi 20 novembre 2013

What about icons on Vodka bottles ?

Have you ever realized that there are brand icons on each vodka bottle?
As far as I am concerned, until now, I have never asked myself about the meaning of icons on Vodka bottle. More accurately, sometimes I realize that there are icons but I have never proceeded to research trying to understand these brand icons.

But actually, most of vodka brands own icons that have a sense. And personally, we find that interesting to learn about the meaning of these icons that most of the time falls within history. 


For Eristoff to begin :
 

As you can see, the Eristoff icon represents a wolf under the moon. Do you have any idea why? Guess what ?  I will help you ! In fact, Georgian Prince Ivan Eristavi created a recipe for his vodka in 1806 with the name Eristavi (Georgian name) which will evolve in Eristoff (Rusian name).  And for a very long time Georgia was well known as “Land of the Wolf” since Persians gave it that name when they invaded this land in the 5th century. Above all, the wolf was very revered by the Prince Eristoff because of its mystic and physical power.
 
Many tales relate the legendary Wolf King, Vakhtang Gorgasali, a respected king warrior that wore a helmet with a wolf head as a symbol of courage against the Persian incursions in Georgia in the 5th century.

Eristoff brand clearly play with the wolf icon that represent lot of history, bravery, and above all mystical and physical power trying to attract more and more people in that atmosphere.


About SOBIESKI :

We can observe that there is a little portrait on each bottle. Don’t you think it is weird to buy maybe more than one time a month a bottle like this without knowing why there is a head on each bottle?  In a few minutes, I promise you could impress your friends next time you will buy this bottle.

Actually, Sobieski Vodka is a Polish Vodka from rye. Its name and the picture you can see on each bottle refer to the 17th century Polish king and military leader Jan III Sobieski.Very revered today because he represents Polish national characters such as indomitable spirit and bravery, he was also very smart and cultivated. This icon was admired by his population but also by his enemies, which called him “The Lion of Poland” and “The Savior of Western Civilization” because of its military victories.


Then come again with animals!  Zubrowka !

Zubrowka is also Polish Vodka, distilled in Bialystok for 600 years from rye. For our previous example, the name represents someone in history. But I don’t know what is your feeling but for us, Zubrowka does not sound like a family name, isn’t it ?

And you’re right! “Zubr” is the Polish and Belarus name for a wild bison native to Poland, which most of the time eat “bison grass” – hierochloe odorata. You can find one of this blades in each Zubrowka bottle. This plant is aromatic and is hard to find, it resists cultivation and is still hand- harvest. Zubr is one of the most endangered animals granted the stricted protection under national and international environmental laws. They live in Bialystok forest for undred of years and these are the reasons why this Polish Vodka take this icon in honor of the bison that eat this blade everyday.

No one can deny that Zubrowka can affect people that are concerned with environmental issues and animal preservation.

 

Last but not least : ABSOLUT VODKA

Absolut was produced in 1879 in Ahus, Sweden by Lars Olsson Smith in its Absolut Distillery, which invent in 1879 the revolutionary fractional distillation that produces liquor without fusel alcohol.
He earned the title of “King of Vodka” with this new standard that allow him to create the “Absolut Rent Branvin”: absolutely pure Vodka. 

And since the beginning, to ensure the quality of Absolut Vodka around the world, all of Absolut Vodka bottle come from this only one Absolut distillery in Ahus, founded by this man. These explain why you could find the portrait of Lars Olsson Smith on every Absolut Vodka bottle.

Now let's go the the supermarket to buy a bottle of Vodka and see how this article and above all Vodka icons will influence your choice ! 

Do not forget ! Alcohol abuse is dangerous for health, consume with moderation !

 

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