Hummmm... Vodka? I fell like...

Sometimes you judge a person just when you see his beverage. Here an example providing by (the amazing)M.Spier at Skema Business School.

"Ohhhhh Yeahhhhh"

Thought about a two girls at the bar, one who is drinking a beer the other a glass of wine. 

Directly a lot of images come to your mind. 

The one who drinks beer, wear a jean, she's fun, sociable, you will probably spend a good time with her whereas the woman who drinks wine will be more difficult to talk, she wears a squirt, she's probably a serious girl...

A lot of "clichés", but at the begining the difference betwenn the two girls is only the kind of beverage !

The perception of vodka don't escape at this judgment. This kind of alcohol is really apropriate for nightclub, an evening celebration, this is a strong alcohol, and therefore we can be very quickly drunk.
 
Few people drink it during a meal like wine, or with a birthday cake like champagne, during these last years vodka appears as favorite alcohol nightlife. And what do you mixed with vodka will tell us more about the personality or the type of personality that you want to become  overnight!


 
To overcome shyness, to forget about their daily lives, to "become another" time of an evening, vodka is a responds to a lot of problem for people. 





In a marketing point of view the combination of vodka with energy drinks for example makes allow is to spend an unbridled evening, in great shape ... (But I've never done the test to find out ... ;)

My feelings on this drink is, in one hand, vodka helps to appear socially well, in the other hand  it's where you can find drunkenness quickly and last but not least  we have percpetion of a "young" alcohol in the air of the time.





For example, the Scotch, although very tasty, we imagine a reference to a person of a certain age already enjoying the good things, a specialist.

The target Trademark whiskey is not the student, we see very few bottle in night club and it is a litlle bit more expensive than vodka.


Indeed, vodka do not improve with age, the difference in price will be based on distillation and branding made.

This blog was for us a real good way to go deeper into a subject that concern us (well, mostly on Thursday, Friday and Saturday night :))

Thank you for following us and hope that our analysis and feelings will bring more knowledge about the vodka in a fun way.