Vodk'adabra !

For change let's talk about vodka.

In fact they are a lot of different flavors to delight everyone. From a marketing standpoint, the vodka producing these scents are looking to differentiate themselves from their competitors as had been seen in the range of champagnes where a collection of " pieces of gold " in the champagne had was created .

But not only. The brand try to send this message " tell me who you are, i will tell you your kind of vodka..."

Your are a sweet person : Mango, Bubble Gum, Grappe...

Your a dynamic person : Lemon et Lime, Peach, Chilli...

About the taste, a minority of people can make the difference between vodkas in Europe . ( Unlike in Russia). So what can make the difference .... The image of the brand, and added value.



ABSOLUT were the first to diversify their perfumes, the most famous is its peach vodka



The added value can be the distribution ... In fact , for example vodka BELVEDERE who is very present in nightclub is not necessarily in stores (large distributions), making  not being able to find the product everywhere is one stratgy of luxury brand . 

So now, you have no reason to not order vodka on the next party ! ( with moderation)